Welcome to the Newhouse Strategy site!

Thank you to all who have participated so far in our sessions to begin the strategic planning process for Newhouse.  This is an exciting time for us to be thinking about and creating our future.  There are lots of great ideas that you have expressed and I am looking forward to working together to create a plan that enables Newhouse to continue to stand out as a leader in the industry.

-Lorraine B.

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SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.

A SWOT analysis must first start with defining a desired end state or objective. A SWOT analysis may be incorporated into the strategic planning model.

  • Strengths: characteristics of the business or team that give it an advantage over others in the industry.
  • Weaknesses: are characteristics that place the firm at a disadvantage relative to others.
  • Opportunities: external chances to make greater sales or profits in the environment.
  • Threats: external elements in the environment that could cause trouble for the business.

Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. The SWOT analysis is often used in academia to highlight and identify strengths, weaknesses, opportunities and threats. It is particularly helpful in identifying areas for development.

Reference: Wikipedia, the free encyclopedia
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